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| Linkedin SEO Skill Test 2021 |
Linkedin SEO Test Answers
Question & Answer:
1.What is one way in which search queries evolved over the years?
queries are much shorter
fewer searches are coming from mobile
more searches are using natural language
keywords are now irrelevant
<a href=”../page.html”>
<a href=”../page/”>
All of those answer
<a href=”/page.html”
Optimize the front page of your website to drive traffic from all category search terms
Optimized all pages on the site from all category search terms
Optimized product pages to drive traffic from individual category search terms
Optimized product pages to drive traffic from individual category search terms.
Set site search result to no-index
Do not use site search
Set site search result to 404
Add a canonical from the search result page to the home page
parameter stripping
a 302 redirect
URL cloaking
a rel=canonical link
Duplicate content
Pagerank inflation
Soft 404s
delisting
Mega list of teams going to the olympics
Complete coverage of Microsoft’s latest announcement
The future of SEO in 2020
How to reheat pizza
Inability to track accurate rankings
Inability to track behaviour after users leave your website
Inability to how many links are pointing to your website
Inability to see keyword referral data from organic searches
- Content does not search intent
URL uses parameters
Content reflects search intent
Page return 404 error
10. Your client is ready to start a blog. but has read that they should put the blog on a subdomain instead of subdirectory in order to create more external links to their website. how would you advise your client about this strategy?
It is best to have the blog on a subdirectory and build links to primary domain
11. You notice that you have a backlink originating from a spam website and you cannot get the site to remove it. What should you consider doing?
- disavow the link
301 redirect the link back to the spam site
add the link to robots.txt
remove the page to which the link is pointing
- YMYL
KYC
RSS
BDB
- Guest post the article to as many sites as possible
create an infographics and share it with relevant bloggers
create diverse and unnatural links
distribute links in comment sections of websites
it is not preferable
it is longer
it uses structured markup
it is readable to a human
302
200
41 0
301
- Spam injection
- Sneaky Redirect
- cloaking
- Splicing
- add schema.org VideoObject
- provide a 150 x80 pixel thumbnail image
- convert mp4 videos to mov
- embed video objects with JavaScript conditionals
- Responsive version
- desktop version
- submitted version
- Mobile version
Google search console
Google keyword planner
Google Trends
Google analytics
Google does not use social signals to determine rank
Social signals are identical to backlinks
social signals provide a benefit only if they have structured data markup
social signals are use to determine topic authority
An industrial pop-up is treated the same as soft404
Both the pop-up and the content of the page will be indexed
the pop-up will be indexed instead of the desired body content
The pop-up will be ignored and the content of the page will be indexed correctly
velocity scale
redirect allotment
domain authority
crawl budget
The keyword is too competitive
No title or meta description tags were provided
The product is out of stock
Robot.txt is configured to allow access
using URL parametars
using a ccTLD
using a gTLD with subdomain
using a gTLD with a subdirectory
Recommand that they add more products
Register the business with a Google My Business account
302 redriect all product pages to a URL that contains target keywords
Work on compressing image files
the box with paid ads that appear when you perform a search
This is where sites are kept till they get mature enough to be included in the top rankings for a perticular keyword
A special category of sites that are listed in kid-safe searches
The first 10 search results for a particular keyword
It is the main body of text on a particular web page
It is the text within the left or top panel of a web page
It is the visible text that is hyper linked to another page
It is the most prominent text on the page that the search engines use to assign a title to the page
Microsoft filetype:pdf
<a href="http://domain.com">
<a onclick="newwin('domain.com')">
<a href="http://domain.com" class="blue">
<a href="/category_2/page">
30. Which choice represents the best header structure?
- H1: How to Bake Bagels
- H1: How to Bake Bagels
- H1: How to Bake Bagels
- H1: How to Bake Bagels
31. You want to block crawlers from accessing your entire website. What robots.txt entry would you use?
- User-agent:
- User-agent:
- User-agent:
- User-agent:
32. All byline dates articles are suddenly no longer visible on a website's listing within Google search. Assuming no changes have been made to the site programming or content, what is the most likely cause?
The site has been delisted from Google Search
The site kept updating the date to make the content appear fresh, without changing the content
The articles have aged more then 365 days without any significant updates to the content or the site.
A Google New sitemap was not provided within 30 days of setting up a Publisher Center account
33. What is an example of a Google search result that can be found in position zero?
Autocomplete
Featured Snipped
Google Ads result
Related searches
Transcript
Thumbnail
Flash Player
Event Tracking
Add the keyword "donut supplies" to every page.
Buy donutbankingssupplies.com and 301 redirect to your website
Create a new blog with high-quality donut recipes
Join a link farm to rapidly build inbound links.
There is a limit to how many links you can create.
Any follow links reduce your PageRank by 1.
Your site's reputation is tied to the sites you link to.
All of these answers
It has no relation to JSON.
It is the only structured data format available.
It is considered the most complicated approach to adding structured data.
It is Google's preferred structured data format.
It creates an inability to use canonical URLs, which dramatically reduces crawl effectiveness,
It requires using a 302 redirect, which dilutes PageRank.
It triggers an immediate manual action penalty, which delists an entire domain until the duplicate content is removed.
It makes it difficult for a search engine to determine the original and authoritative content source.
Tabindex
Longdesc
alt
src
synonyms and related words
queries about benefits, features, problems
focusing on only high-volume, high-popularity words
how-to and question-based queries
Google Keyword Planner
Google Tag Manager
Google Search Console
Google Suggest
RSS
PPC
CTR
LSI
Bold important keywords in comments
be sure links are using keyword-rich anchor tags
Set links in comments to be nofollow
Disallow each link submitted
44. What should you avoid when developing a search-optimized website?
Canonical URL
Automatically generated content
Embedded videos
Long –form content
45. What should be as consistent as possible across the web when developing a SEO strategy?
NAP
Inbound links
LRP
Backlinks
46. What choice is not a primary component of a SERP snippet?
URL
Catche
Description
Title
47. A user enters a search _ to receive results from a search engine?
Query
Link
Bar
parser
48. What is a popular technique for writing content with the goal of having it appear in featured snippets?
Submit the content through google search console and tag it with the correct snippet type
Write a question in a heading, then answer it below in a format that matches the snippet type
Use the featured snippet schema and apply an object that matches correct snippet type
Google manually generate featured snippet,so there is no special technique
49. The search query “how to make donuts without yeast” is an example of what?
Fresh keyword
Long-tail keyword
Operative keyword
Short-tail keyword
50. You request a URL and the text on screen displays “oops!the page you are requesting wasn’t found”. However the HTTP response is 200. How should you resolve this?
Configure the server to return a 500
Configure the server to return a 418
Configure the server to return a 404
Leave it as is-a 200 response is accurate
51. How do keywords change as people progress through the buying cycle?
They move from simple to more complex as searcher gather more information and then refine their choices
They stay simple as searcher try to use as few words as possible
They move from complex to simple, as searcher find answer to their question
The keywords do not change much at all
52. Which search query would be most difficult to determine search intent?
XBox live coupon
LAX airport directions
microsoft Office 365
Linkedin login
53. What is the anchor text in this code sample?
Blue Gloves
gloves.html
catalog/
href
54. What is a meta description used for?
To assign schema markup
To bundle meta tag
To summarize the content of webpage
To describe images
55. You want to set the title of a webpage. Which html tag would you use?
<title></title>
<head></head>
<site></site>
<h1></h1>
56. Which backlink would you expect to be treated as the least important?
a link matching the background color
a link in italics
- a link in the bottom of the body content
- a link at the bottom of a list
57. Which tool enables companies to display extra information within the natural search results without the need of any structured data?
Google Input Tools
- Structured data testing tool
- Google Tag Manager
- Google My Business
58. What is the dwell time in this scenario?
1. User searches for "Bagel Recipes"
2. User spends 1 minute reviewing results
3. User clicks a result: "Brad & Jeff's Bagel Recipe Blog"
4. User spends 3 minutes reading article
5. User clicks back to search results
6. User spends 2 minutes reviewing results
6 minutes
- 1 minute
- 3 minutes
- 2 minutes
The website does not have a high enough domain authority
- A sitemap has not been submitted to google
- The website does not provide useful information
Google has not yet crawled this website
60. A web page has this tag: <title>Brad’s Bagels: How to Bake Bagel</title>.However, google search results for this page displays the title: Brad’s Bagels: Baking Bagels in the oven. What is a likely explanation?
The title tag was placed within the<head>section of the web page, but not before the meta content tags, so Google cannot identify the actual title
- A breadcrumb navigation is in use, which overrides the title tag supplied in the HTML
- The page is using Structured data to define an alternative title object, which allows the search engine to pick a preferable version.
- Google generated a new title using text on the page that more closely matched the search query
61. What might help a search engine understand the difference between an article on a dog bark vs tree bark?
Knowledge graphs
Ranked choice trees
Tertiary analysis
Semantic analysis
62. What alt attribute should be assigned to an image of a decorative line being used to separate content?
alt=”Thin black line being used to separate two blocks of content”
alt=”thin-line”
alt=””
alt=”dec”
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